My prototypical customer is someone that is in a younger generation. Someone that is inquisitive and questioning of the way things work and has an eager intent and thirst to learn and better not only themselves on an individual scale but on an environmental scale. The hobbies that my customer would have would be fitness, social networking, learning. The car that my customer is driving is very subjective, but it would be something economical and would better the environment. They most likely do not have children, and if they do it is 1-2 children. They most likely would be adopted with my customer, going back to how they want to help better the environment and the world as a whole. Their favorite books would most likely be crime books, or mysteries. Something that keeps you thinking and wondering what is going to happen next(resorting back to the entrepreneurial, inquisitive mindset). Once again another subjective question. Their favorite politicians are most likely independent. They are most likely between 24 and 35.
Overall, I have a lot in common with this avatar, most of all we are the same type of person, I do not think this is a coincidence.
Hey Cody. Great post. I appreciate the insight that you put on the kinds of books your customer reads and how that relates to their mindset. I also like the way you continuously emphasized that your customer really cares about bettering the environment and the world, and how that affects a lot of their decision making, from the car they drive to adoption decisions.
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